Through the first 4½ months of 2026, focoins.com has more than doubled its monthly search traffic, cleaned out three years of indexing junk, and laid the foundation for the next frontier: showing up in AI-powered search. Here's where things stand and what's next.
Google Analytics tells us who actually showed up at focoins.com — not just searched. The story is steady growth, with FAQ and quote pages doing real work pulling in qualified visitors.
| Active users | 13,839 |
| Total page views | 16,865 |
| Event count | 54,859 |
| Key events conversions | 428 |
| Avg engagement time | 14s |
| Last 30-day trend | +34% users |
| Page | Views | Users |
|---|---|---|
| / homepage | 3,259 | 2,625 |
| /free-quote lead gen | 362 | 253 |
| /quote lead gen | 299 | 249 |
| /lcs survey | 258 | 200 |
| /insurance-types/home-auto-bundle | 191 | 165 |
| /faqs/can-i-have-umbrella-… | 168 | 149 |
| /service-center | 163 | 140 |
| /insurance-types/auto | 138 | 99 |
| /faqs/what-is-combined-single-limit-csl… | 131 | 123 |
| /insurance-types/commercial | 125 | 118 |
Where visitors come in and what they do.
| SEM — Online Quote Clicks | +29% |
| SEM — Calls From Website | +64% |
| Direct traffic share | ≈68% |
| Organic search share | ≈24% |
Google Search Console shows how focoins.com performs on Google itself — what people search for, what Google shows, and what gets clicked. The numbers are climbing and the indexing problems we found in February are largely resolved.
February's audit found 1,831 broken pages. Three months of cleanup later:
| Query | Clicks | Impr. |
|---|---|---|
| fort collins insurance #1 | 135 | 883 |
| fort collins insurance brokers | 16 | 109 |
| do i need homeowners insurance if my house is paid for | 15 | 1,117 |
| insurance brokers fort collins | 13 | 134 |
| insurance broker fort collins | 9 | 101 |
| foco insurance brand | 6 | 309 |
| property in transit coverage | 5 | 661 |
| auto insurance fort collins | 4 | 2,391 |
| car insurance fort collins | 4 | 1,172 |
| fort collins car insurance | 4 | 415 |
| Page | Clicks |
|---|---|
| focoins.com/ home | 279 |
| www.focoins.com/ | 160 |
| /faqs/do-i-need-homeowners-insurance… | 77 |
| /faqs/can-i-have-umbrella-without… | 71 |
| /faqs/what-is-combined-single-limit-csl | 66 |
| /faqs/is-sr22-transferable-between-states | 48 |
| /coverages/commercial-property-debris-removal | 46 |
| /faqs/does-sr22-affect-all-drivers… | 43 |
| /faqs/what-happens-if-i-move-during-sr22… | 43 |
| /coverages/auto-custom-equipment | 41 |
| Average position | 15.2 |
| Keywords tracked | 218 |
| Ranking at #1 | 117 |
| Top-10 share | 81% |
| Push-to-page-1 zone | 18 |
| Authority Score | 22 |
| Organic keywords | 1,812 |
| Referring domains | 212 |
| Backlinks | 589 |
| Domain category | Insurance |
218 keywords are actively tracked. The hyper-local strategy (Fort Collins + specific neighborhoods + insurance type) is working: 117 keywords sit at position #1, and 81% are in the top 10.
| Keyword | Pos. | Volume |
|---|---|---|
| mendota insurance | 21 | 6,600/mo |
| renters insurance colorado | 14 | 2,400/mo |
| foremost insurance bill pay | 20 | 1,900/mo |
| colorado renters insurance | 17 | 880/mo |
| the hartford business owners policy | - | 5,400/mo |
| car insurance in colorado | - | 2,400/mo |
| ho-6 policy | - | 1,600/mo |
A new lens for 2026. When someone asks ChatGPT, Claude, Perplexity, or Google's AI Overview "Who's a good insurance broker in Fort Collins?" — what happens? We ran a full audit. Here's the picture.
Below average for an established local business — but with three clear, fixable weaknesses. The site itself scores well on AI-quotability (especially the Bond content). The bottleneck is what AI engines find about Fort Collins Insurance when they search the rest of the web.
| Platform | FCI Status | Priority |
|---|---|---|
| Yelp | Listed (#3) | Maintain |
| Active | Maintain | |
| Google Business Profile | Active, 4.9/271 | Maintain |
| BBB | Listed (legacy name) | Fix DBA |
| LinkedIn (Company) | Missing/weak | P1 |
| Reddit r/FortCollins | Zero mentions | P1 |
| NASBP Surety Locator | Not listed | P1 |
| Wikipedia / Wikidata | None | P2 |
| Editorial (Expertise.com, etc.) | None | P2 |
Where do prospects come from in 2026? Increasingly: AI-generated answers. ChatGPT alone gets ~3.5B visits/month, Perplexity now exceeds 22M monthly. When they answer "best insurance broker in Fort Collins," they cite:
The investment this year went into fixing what was broken and building what will compound. Here's the timeline.
400-keyword universe mapped via DataForSEO. Daily rank tracking system stood up. Baseline: 4 keywords found in top 100. Today: 218 keywords actively ranking.
Automated 7-day aggregated rankings report begins. "Auto insurance fort collins co" holds #1 organic + #1 local pack.
Full export pre-cancellation: 1,812 organic keywords, 589 backlinks, 212 referring domains, Authority Score 22, top-3 AI-mention competitors identified.
Full audit of focoins.com indexing. Identified 1,831 broken pages, 413 thin-content rejections, 3 schema errors. This became the cleanup roadmap.
Technical baseline confirmed excellent. 117 of 218 tracked keywords ranking #1. Avg position 5.1. Top-10 share: 81%.
45-keyword target matrix + 3-phase content plan + 30 pages of bond-specific content drafted (~86K words). The single largest content investment of YTD.
Per-type lead capture pages drafted for the 6 highest-volume coverage queries. CMS structure designed for scale.
404 count: 1,831 → 516 (-72%). Not-indexed count: 2,726 → 1,433 (-47%). Total search clicks: 1,558 → 2,108 (+35%). Review snippet schema fix shipped on local-insurance template.
Identified 2 broken external schema files (geo_insuranceagency_schema = dead code, breadcrumb_schema = guard always fails). Root-cause diagnosis of 497 "Crawled — not indexed" pages: slug cannibalization, not thin content.
First comprehensive Year-to-Date scorecard. First AI/LLM visibility audit captured. Three priorities locked for the next 90 days (below).
Based on everything above, here's where the next round of effort should go. Ranked by impact-per-hour-of-work.
Current llms.txt is misleading (wrong carrier list, missing Bond positioning). 4 hours of writing time gets every AI engine a clean, current, authoritative summary of FCI. Highest-impact single move available right now.
Currently AI crawlers only see the InsuranceAgency block. The richer FAQ, Service, AggregateRating, and Person schema is JS-injected and invisible to them. One sprint migrates it to inline markup in Webflow templates. Unlocks AI-quotability for the Bond content investment.
The single biggest finding. Apply for NASBP Surety Pro Locator. Fix BBB record (add "Fort Collins Insurance" DBA). Establish organic Reddit presence in r/FortCollins (Ryan personally answers 1–2 threads/month). Pitch Expertise.com / BestCompany for editorial listings.
~86K words of Bond-specific content is drafted and ready. Final QA + Webflow CMS publish unlocks the largest content investment of the year. Pair with the Free-Quote landing page framework rollout.
Three keywords are sitting at positions 14–21 with monthly volume of 880–6,600. Targeted content expansion on existing carrier and coverage pages should move them into the top 10. Direct revenue impact.
Six commercial-* variants per city are competing with each other. Consolidate via 301 redirects to one canonical per intent. Expected outcome: meaningful chunk of the 497 rejected pages re-indexed within 2–4 weeks.
Sitewide missing alt text on staff photos and coverage icons. Shorten homepage title from 65 → under 60 chars. Lower priority but easy wins.